Marketing
Because
the UNI-Dome is located on a college campus, the ability
to spread information through word-of-mouth to 13,000 students,
2,500 faculty, and countless administrative assistants,
is the key to success for all UNI-Dome events.
Television
The Cedar Valley carries three main television
stations and a local Cedar Falls channel. KWWL is located
in Waterloo, whereas the other two main stations
are
located in Cedar Rapids, Iowa (approximately 45 minutes south of Cedar Falls).
All carriers will cover events upon request and advertisements can be placed
as necessary.
Radio
Numerous radio station's signals can be obtained
in the Cedar Falls area. KUNI, along with three radio subsets are broadcasted
on-campus at UNI and KBBG
is broadcasted in Waterloo. Approximately seventy-five other stations are
located within the target range for UNI-Dome events.
Newspaper
The campus student newspaper, the Northern Iowan,
is published twice a week and covers all events in the UNI-Dome. The Waterloo/Cedar
Falls Courier,
distributed daily throughout the Cedar Valley, also prints articles pertaining
to events held in the UNI-Dome. Placing advertisements in these two publications,
as well as many others, is also available.
Internet
The UNI-Dome website (www.uni.edu/unidome), as
well as, the UNI Homepage (www.uni.edu)
advertises all special events held in the UNI-Dome. Pictures from each
event are posted following the show to assist in event awareness in the
future.
Target
Market Demographics
Population
Local Population (Black Hawk County): 128,012
Total Population of Target Market: 908,140
Income
Local average income: $ 22,456
Target Market average income: $ 21,894
| Age Groups |
Local |
Target Market |
| 15-19 |
11,096 |
72,803 |
| 20-24 |
1,117 |
72,710 |
| 25-34 |
3,033 |
114,102 |
| 35-44 |
4,389 |
136,102 |
| Median Age |
34.40 |
38.00 |
| Gender |
Local |
Target Market |
| Female |
66,554 |
462,959 |
| Male |
61,458 |
445,481 |
| Population |
Local |
Target Market |
| Over 18 |
98,467 |
686,651 |
| 17 & Under |
29,545 |
221,489 |
* All statistics are from 2000 census reports
* Target Market is within 90 Miles of the UNI-Dome
